How to write a 30-second TV commercial script

We use YOUTUBE to broadcast our "commercials". YouTube videos are just like TV Commercials....in my opinion.
TV commercials are not like other media, such as print or websites.A reader browsing a website has plenty of time to absorb information and can even reread copy that is interesting or informative.However, TV commercials happen in real time. Most local spots run 30 seconds. That’s all the time you have to tell the viewer about whatever you’re selling. When it’s over, it’s over. ....click below to read more:

How to write a 30-second TV commercial script

Your Creative Thinking Can Improve Your Business Results

By Donna Price

As a Business Owner, You Have to Focus:  Creativity; Continuous Learning and Consistent Implementation 

Has your business been challenged by the current economic status?  It is an opportunity to put into action the advice: “When given lemons, make lemonade.” It is the notion that a failing business or a struggling small business CAN turn around with a few additions of “sugar and water”.  But what is that sugar and water for your business?  First it is creative thinking or thinking “out of the box” and stretching your own creativity.

Your business plan is designed to be your map to success.  But just like driving to a destination, it is easy to be distracted, make a wrong turn or get confused by the landmarks.  The map helps to keep you on track, keep your focus and keep you moving in the right direction!!

Business plans just like life plans are not written in stone.  They are fluid and always subject to changes and revisions.. Your business is bound to have at least one of these changes in direction or new destination and perhaps it will have more than one.  It could be the addition of new products, services; or a new location; or new management, but something will change along the way.

An essential component of your plan is your marketing plan.  And, with the Internet, marketing has become even more fluid than in the past.  Marketing used to be simpler, perhaps.  Now is is an ever changing environment. You plan for a set of strategies and techniques and then the marketing environment changes, like with the advent of social media and your plan has to change to accommodate these innovations.  You have to figure out how they fit into your business.
Press releases used to be just that, a press release to local media.  Now you can submit your press releases online as well as to the local media.  The resulting affect is multi-dimensional.

Knowing your numbers is an essential in marketing, so that you can tell what is working and what is not and you can make changes when you see your sales numbers tumbling. This is why you want your marketing strategies to be cutting edge.  You need to be watching what works in the market place and making the needed changes to your plan.  When new media comes online, it is an opportunity to look at it and evaluate HOW it will work in your business.  The marketing strategies that you are currently using can become stagnate and ineffective.  If you are not constantly evaluating what you are doing and what other strategies you can implement you can lose touch with your target market and how to reach them effectively. It is not a time to get comfortable with the status quo.  It is a time to be watching, evaluating and implementing all that you can.

Taking on new strategies can be overwhelming.  Twitter, for example is a marketing tool that many laughed at when it first came on the scene.  Even the media questioned what it was and why people would use it.  But now, a year later, you see all major media personalities are using Twitter. Is your target market there too?

Learning new strategies for reaching out to your current and potential customers just makes sense.  It gives you a new venue for adding your marketing message, building a new community of “followers” or contacts and reaching out.

Continuous learning is an essential key.  You have to stay up on what is happening and what new strategies you need to implement.  Be creative in how you implement new strategies for your business and be sure that each strategy is a good fit.  But don’t ignore new strategies because you don’t understand them. You might miss something very important that will work well for you.
Creativity, consistency and continuous learning are all essential as you build your business.

The Bizology.Biz program starts with Vision and Strategy, guiding business owners to build effective systems. To become an affiliate of Bizology.Biz visit: http://www.bizology.biz/go.php?offer=nakiabrand&pid=5. 

Donna Price, developed the Bizology.Biz program based on her experience with small business coaching, business clients and their growth.  Bizology.Biz is a highly affordable business coaching program.

What You Need to Design Your Business Website

   By Angela Wills

So you’re ready to build your own website on the internet. Congratulations!
You’ve made a smart decision by researching just what you will need. You see, it would be a mistake to just take the advice of the first person who tells you how to build a website. You likely have a relative or friend who knows how to make a site but that doesn’t mean it’s going to suit your needs.

Let’s find out exactly what you need to design a website.

1. A Business Plan – You might not think of a business plan as an essential website design tool but it absolutely is. The first thing you need to know before you do a domain name search is what you intend to do with your website. You see, websites can do a lot of different things.
A website is kind of like a puppet. It’s up to you to pull the right strings and make it do what you want it to.

Here are just some of the duties a website can perform:

Online Brochure – Maybe your business is pretty much offline and for now you want to keep it that way. Your website can be nothing more than an online brochure that directs people to pick up the phone and call you for your products or services.

Ecommerce – Maybe your business plan is to have a full blown ecommerce site selling physical products through an online shopping cart.

Information Products – Maybe you want to offer digital ‘information’ products through your website.

Services – Do you want to sell services online? This is another function a website can perform.

2. A Domain Name – The next thing you need to do to design a website is get a domain name. It’s important to choose a domain name that fits your business and that is easy to remember. It’s almost always best to choose a .com domain name because that’s what people remember and type in most.
Before you buy a domain name, it’s also a good idea to do keyword research to find out what people are typing in to find your business in the search engines. Then you can create a domain name that closely matches what people are looking for.

3. Website Hosting – Once you have a domain name you will need to host your website somewhere. It’s kind of like paying rent for the space your website occupies on the internet.
Find a host with a good control panel that offers you easy to install software programs and also good website statistics tracking.

4. Website Software or Coding From Scratch – Now the final step is to actually build a website.
This can be done in a number of ways:

• From Scratch – Unless you want to spend a lot of time studying, creating and editing coding forget this option!
• Website Builder – A website builder is a piece of software that is included with some hosting companies and allows you to build your website online. These can be good but some have limited options.
• Website Software – There are many different programs out there that will help you build a website without having to know the coding behind it. Programs like Dreamweaver, Microsoft Expressions and NVU are a few. My favorite is a blogging software called WordPress that allows you to create blogs and websites through your hosting control panel.

Finally, building a website is a process. Break it up into various steps if you have to but remember that it’s not going to be perfect from the start. Accept that, get going and give yourself permission to fix it as you go.

Here is a resource that shows you through online videos, webinars and an email coaching program just how easy it is to design your own business website.

Top 10 To-Do’s Before You Hit Send

I enjoyed reading this article and I will most likely use this as a checklist..... take a look: (click the link)
Top 10 To-Do’s Before You Hit Send

Top 10 To-Do’s Before You Hit Send

I enjoyed reading this article and I will most likely use this as a checklist..... take a look: (click the link)
Top 10 To-Do’s Before You Hit Send

A sales process is a defined series of steps you follow as you guide prospects from initial contact to purchase. It begins when you first identify a new prospect: 

Take a look at this Sales Process & create your own 5 step process.  Comment below to let us know what you've come up with. Thanks!

STEP 1	STEP 2	STEP 3	STEP 4	STEP 5
A prospect responds to a campaign & requests information	A sales rep calls the prospect to explain your product	In-person meeting & product demo	Your team submits a proposal or additional information	Prospect signs an agreement & makes first payment

Stand Out From Your Competition!

What is a brand? Is it a logo? A name or slogan? A graphic design or color scheme?

Your brand is the entire experience your prospects and customers have with your company. It’s what you stand for, a promise you make, and the personality you convey. And while it includes your logo, color palette and slogan, those are only creative elements that convey your brand. Instead, your brand lives in every day-to-day interaction you have with your market:

• The images you convey
• The messages you deliver on your website, proposals and sales materials
• The way your employees interact with customers
• A customer’s opinion of you versus your competition

Branding is crucial for products and services sold in huge consumer markets. It’s also important in B2B because it helps you stand out from your competition. It brings your competitive position and value proposition to life; it positions you as a certain “something” in the mind of your prospects and customers. Your brand consistently and repeatedly tells your prospects and customers why they should buy from you.

Think about successful consumer brands like Disney, Tiffany or Starbucks. You probably know what each brand represents. Now imagine that you’re competing against one of these companies. If you want to capture significant market share, start with a strong and unique brand identity or you may not get far.

In your industry, there may or may not be a strong B2B brand. But when you put two companies up against each other, the one that represents something valuable will have an easier time reaching, engaging, closing and retaining customers. A strong brand strategy can be a big advantage.

If you need help developing a Brand Strategy, set up an appointment with me!

A New Year A New Business Plan

From Darrell Zahorsky, About.com Guide

At the start of a new year, many companies will revisit their business plans and goals.
A business plan is only useful if it's updated and not a dust collector. Your business plan will help you look at what worked in the past year, what is outdated, and areas for improvement. Every small business owner makes assumptions about their industry and business in general. Take a look from outside your business with a fresh perspective. What would you do differently if you were to start your business over again? Revisit your business goals and make use of the SMART process of business goal setting.

Logo's & Photo Shop work at OneTrueMedia.com

Check out my video showing different graphics work I've completed. I can help you with your photo's or Logo Design for as little as $5!

eMail me at Nakia@NakiaBrands.com for more details..... Send your photo's & PayPal email address for a Quote.

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