Monday, March 30, 2015

37 Most Common Misspelled Or Misused English Words!

Since we are all building our BRAND using Social Media these days, it's important that we SPELL correctly and use good Grammar!  I found this article and wanted to SHARE it with YOU... Be sure to share and post, as often as necessary!
Guy Kawasaki even has publicly admitted that no matter how many times you read your book or how many editors review it, chances are there will be a few errors that you miss.
It’s one thing to have a few errors here and there; it’s a completely different one to have a book trifled with obvious grammatical errors.
One of the biggest challenges for people who are writing books and who didn't go to writing or journalism school are words that sound alike, but have very different meaning.
The reality is that if you want to use a book as a way to boost your authority, credibility and influence, you’ll want to be careful of grammatical errors because they could turn off your audience.
Hiring an editor and a proofreader is essential if you want to publish a quality book as a self-published author. It’s true that if you get a book deal, your publisher will take care of getting your book professionally edited, but I still firmly believe that as authors, we need to master the basics of good written English.
As I was writing my books, I realized that there are words that sound alike but have different meanings and if you spend enough time on social media, you’ll notice that a lot of people aren't aware they’re misusing or misspelling words.
In order to help more self-published authors become better at editing their own books, I've compiled a list of 37 common misspelled or misused English words and added the correct spelling and a short explanation so as to give you more control on the quality of your writing!
37 Common Misspelled Or Misused Words:
1. Accept and Except
To “accept” is a verb. It has several meanings:
a. To hold something as true. Here’s an example: “I accept she may have been tired, but that’s still no excuse.”
b. To receive something willingly. Here’s an example: “I accept this award on behalf of the whole cast.”
The word “except” is most commonly seen as a preposition.  However, it can also be used a conjunction and very occasionally as a verb. Here’s a great quote that clearly shows how to properly use the word “except”: “I can resist everything except temptation.  (Oscar Wilde)
2. Affect vs. Effect
Affect is a verb that means, “to influence”.  A good example is: “your ability to deeply relate to your clients will affect your authority”
Effect has a completely different meaning. Effect is a noun and refers to “result” or “the result of.” A good example is: “the effect of junk foods on our youth is devastating”
Effect can also be a verb and in that case, it means “to bring about”, “to cause”, or “to achieve”. A good example is: “You will effect these changes on Monday.”
Here’s another example that puts both words in the same sentence: “A situation may AFFECT you, while someone might have a huge EFFECT on you”.
2. All Right vs. Alright
I’ll be honest and admit I didn't realize people misspelled “all right” and used “alright” instead. As I was doing this research, I found out that people use “alright” in their day-to-day conversations like so many people write on email as if they were texting. Alright is incorrect.
Alright is the lazy man’s all right. You should do your best to refrain from using “alright” in your day-to-day life in terms of writing. It’s and not widely accepted in the grammar world (even though it isn’t even corrected anymore with spell check). However, say it aloud however you like. It doesn’t really make much difference in that regard.
Easy way to remember: “Alright” is not all right.
3. A Lot or Alot
It’s simple, if you’re writing “alot” in a text, then you’re automatically making a mistake. It’s pretty much black & white.
The phrase “a lot” (when used as a noun) means “a large extent, a large amount, or a large number.” Even as an adverb, it means “to a great extent.”
This is a simple rule to remember, a lot is ALWAYS spelled in two words!
4. Anyway vs. Anyways
This is an easy one, there isn't a “s” at the end of “anyway”.
5. Assume vs. Presume
To “assume” something means that you suppose it to be true, especially without proof. When you “presume”, however, you are taking something for granted as being true because there is no evidence to the contrary.
Basically, you are smarter to “presume” than “assume”.
6. Appose vs. Oppose
These two spellings originally meant the same thing, but now they have different meanings:
a. “appose” means to place side by side or in close proximity
b. “oppose” means the following:
* be against; express opposition to
* fight against or resist strongly
* contrast with equal weight or force
* set into opposition or rivalry
7. Blond vs. Blonde
This word derives from French, which means it has masculine and feminine forms. Quite simply, “blond” refers to a man, and “blonde”refers to a woman.
8. Breath vs. Breathe
“Breath” is a noun referring to the air coming in or going out of the lungs.“Breathe” is a verb referring to “the act of inhaling and exhaling.” It’s not complicated, yet the two words are often confused with one another when written.
9. Capital vs. Capitol
“Capital” refers to money and “capitol” represents the buildings and monuments that represent the country.
10. Compliment vs. Complement
“Compliment” is something nice someone one says about you to which you’d normally respond “thanks”.
“Complement” is something that adds to or supplements something else. A good example is: “this scarf complements the color of this dress”.
11. Could of vs.Could have
This is another tricky word combination because we usually pronounce “could of” as opposed to “could of” when we speak.
The problem is that when you’re writing, you need to use “could have” instead of  “could of”, as the latter is grammatically incorrect.
The same applies to should have (NOT should of) and would have (NOT would of), which are the correct ways of writing.
That said, you can legitimately contract these words. You can use could’ve, would’ve or should’ve!
12. Disinterested vs. Uninterested
If someone is disinterested, it means that they are “impartial or unbiased about something”. However, if they are uninterested, it means that they simply “have no interest in it.”
Here’s a good example: “A judge need be disinterested, but never uninterested”.
13. Definitely or Definately
Definitely doesn't have an “a”. You might pronounce it with an “a” when you speak, but when you write it there should be only two vowels: “e” and “i”!
14. e.g. vs. i.e.
Although neither of these are words, they are both used incorrectly quite often. “e.g.” stands for the Latin exempli gratia, or “for example”.“i.e.” is Latin for id est, meaning “that is.” Therefore, you only use it if you are giving the only example(s) to qualify your statement.
Here’s a good example: “The photo was signed by the last surviving ‘Golden Girl,’ i.e., Betty White”.
15. Elicit and Illicit
The verb “elicit” means to call forth or bring out. The adjective “illicit” means unlawful or not permitted.
Here’s a good example to understand the meaning of each word: “the song elicited deep emotions, but the illicit lyrics kept it from pop stardom.”
16. Farther vs. Further
The word farther refers to “a physical distance,” while further simply means “more”. You could also think of it as “an extension of time or degree”.
Here’s a good example:
“How much farther do we have to go?”
“It’s just a mile further.”
17. Fewer or Less
“Fewer” refers to quantities you can count, such as items in your shopping cart, while “less” refers to quantities you can’t count, such as a liquid.
Obviously, you can measure amounts of a liquid, but not if you are just drinking it out of a bottle.
For instance, you’d ask someone for “less” soda if they gave you too much, not “fewer” soda. On the flip side, you’d ask for “fewer” apples instead of “less” apples.
How to test“10 items or less” should really be “10 items or fewer.” Don’t even get us started on “greater than or less than.”
18. Imply vs. Infer
To “imply” is to express something indirectly.
To “infer” is to surmise or conclude, especially from indirect evidence.
Here’s a good example to understand both:
Thus, what a writer may imply, a reader may infer.”
(Adrienne Robins, The Analytical Writer: A College Rhetoric, 2nd ed. Collegiate Press, 1996)
19. Insolate vs. Insulate
To “insulate” something means to enclose it in something that holds in heat, sound, or electricity. It can also mean to generally protect or isolate a person or thing.
To “insolate” something means to expose it to sunlight.
20. Irregardless
Please, stop using irregardless. Yes, it is technically in the dictionary, but it’s listed as non-standard, which means it’s in wide use, but not proper. You should be using “regardless of” instead.
21. Its vs. It’s
Its is possessive, much like “my” or “your.” It means “belonging to it.” A good example would be: “this course has its merit.”
It’s is a contraction for “it is” or “it has.” A good example would be: “it’s a chair”.
Here’s an easy way to remember the difference: If the word you are trying to say isn’t short for “it is” or “it has,” then the word is most likely “its” with no apostrophe.
22. Judgement or Judgment
Judgement is British spelling. Although, Brits were also using “judgment”, judgement has gained ground over the last couple of centuries and is now nearly as common as judgment.
Americans and Canadians tend to use judgment more.
23. Lay vs. Lie
The English verbs “lay” and “lie” are commonly confused by even native English speakers.
a. “Lay” is a transitive verb, which means that it must be used with a direct object. The past tense and the past participle of lay are both laid.
Here’s a good example: “Please lay the books on the table”.
b. “Lie” is an intransitive verb, which means it cannot have a direct object. The past tense of lie is lay and the past participle is lain.
Here’s a good example: “I just want to lie in bed all day”.
c. “Lie” (past tense lied) means to say something untrue.
Here’s a good example: “Don’t lie to me”.
24. Lose vs. Loose
This is another tricky combo.
“Lose”means the opposite of winning or it can mean misplacing something. Here is a good example: “Did you lose your glasses?”
“Loose” means not tight enough. Here is a good example: “these jeans are too loose”.
25. Literally or Figuratively
We’ve gotten a little annoying as a society with the word literally.
Most people use “literally” in sentences when they should be using figuratively.
“Literally” means EXACTLY what you say is true.
So the next time you’re hungry and say “I could literally eat a whole cow”, that means you actually would eat a cow.The word we are looking for most of the time is figuratively, which means metaphorically or as a figure of speech.
Perhaps using “figuratively” might be a better way of saying it – “I could figuratively eat a whole cow”.
26. Maybe vs. May be
This is a common mistake made by people learning English and sometimes native speakers too!
The simplest explanation is:
Maybe = perhaps
May be = is possibly
Here’s an example combining both: “Maybe” it will stop raining soon and we “may be” able to have our picnic on the deck.
27. Me, Myself and I
To check if you should use “me” or “I” when you need a pronoun to complete a group, ask yourself if it sounds correct when you remove the other noun or pronoun.
Here are a few examples:
Ex. #1 Justin and me saw dolphins in Bahamas. (Incorrect)
This example is incorrect. If you removed Justin from the sentence, it would read “me” saw dolphins.
The sentence should read: Justin and “I” saw dolphins in Bahamas. (Correct)
Ex. #2 The Parker twins splashed water on Tina and I. (Incorrect)
This example is incorrect; you would not say the Parker twins water on “I”. “I” should be replaced by “me”.
Ex. #2 The Parker twins splashed water on Tina and me. (Correct)
“Myself” is only proper two ways:
28. Non-fiction, non fiction, nonfiction
You’ll notice “non fiction” written in 3 different ways on the Internet. I referred to my literary mentor on this one and the proper spelling is “non fiction” – two words and no hyphen.
29. Principal vs. Principle
“Principal” means the highest in rank. As an adjective it means the most important on a set.
“Principle” is a noun meaning a fundamental truth, law or standard.
30. Prospective vs. Perspective
“Prospective” is an adjective meaning 1. likely to happen, or 2. likely to become.
Here’s a great example: “Some of the best preparation for the interview occurs when you research the prospective employer”.
“Perspective” is almost always a noun. It refers to 1. a view, 2. the angle from which something is viewed, and 3. the proper appearance of objects in relation to each other.
Here’s a great example: “From a fan’s perspective, it was a great game to watch”.
31. Than vs. Then
As a rule, “then” is an adverb signifying time.
How to test?Then and when rhyme, and both refer to time.
“Than”is used to compare two things. A good example is: Tom is older than James.
32.Their, There, They’re and There’re
This is one of those really tricky ones for people learning to speak English and even for people who have been speaking English since birth.
Let’s break it down:
a. “Their” is possessive and often related to an object belonging to others. A good example would be: “I went to their house in Rome.”
How to test? Replace “their” with “our”.
b. “There” is referring to a location. A good example would be: “I’ll be there this afternoon.”
How to test? Replace “there” with “here”.
c. “They’re”is a contraction for “they are”. A good example would be: “They’re coming to the party later on.”
How to test? Replace “they’re” with “they are”.
d.“There’re” is another contraction of there are.
Here’s an example:
Q: “Do you have any towels?”
A: “Yes, there are some in the closet.”
Contraction: “Yes, there’re some in the closet.”
Easy way to remember: We don’t think you’ll forget. These words, particularly their and there, are just easily mixed up if typing too quickly. Just make sure to slow down and double check.
33. Through vs. Threw 
Threw is the past tense of the verb “throw”. Here’s a great example: “Gina threw the ball to her team-mate”.
Through is never used as a verb: Here’s a great example: “I can’t believe all that Dina has been through this year.”
34. To vs. Too
“Too” means also or a lot of something.Here’s an example: “the couch is too big to fit through the door.”
If you remember the meaning of “too,” then “to” becomes easier to distinguish.
35. Your vs. You’re
“Your” is possessive pronoun. You’d use it to express something belongs to you. A good example is: “your car”.
While You’re is a contraction for “you are.” A good example is: “you’re driving your car”.
36. Weather vs. Whether
“Weather” refers to the temperature. You turn on the television to determine the “weather”.
“Whether” introduces choices: I don’t know “whether” to laugh or cry.
37. Weird or “Wierd”
The best way to remember how to spell weird, is to remember the order of the alphabet –“e” come before “i”!
...courtesy of www.NakiaEvans.com and 
http://www.bookpromotionhub.com/6074/37-most-common-misspelled-or-misused-english-words/ 

Thursday, March 26, 2015

HOW TO BRAND YOURSELF ON SOCIAL MEDIA

WANT RECOGNITION FOR YOUR COMPANY? IT BEGINS WITH BRANDING YOURSELF BETTER.
Having a strong online professional reputation today is more important now than ever.
Thanks to the explosion of social media and websites that rank and rate CEOs as leaders, it is not just a checklist item, but a priority for any executive to have a strong and well-maintained online personal brand.
Your credibility as a leader is at stake when prospects, the media, competitors, stockholders, and colleagues cannot find you online. Further, if you are then found online and what is found is outdated, incomplete, negative, or inconsistent, then you as the leader are at risk of being viewed as a poor leader. This is like having bad press, and no leader or company can afford bad press in a world now driven by consumer perception and opinion.
Just think about CEOs that have failed to invest in strong online brands and others that have succeeded. In 2012 a blog post published by IT company (NET)net reported that Microsoft’s CEO Steve Ballmer had a "paltry 46% internal approval rating with his own employees. Compared to his competitor, Tim Cook, CEO of Apple, who had a 97% approval rating "it’s a wonder how he remains the CEO." In that year, Microsoft missed major market opportunities in related profitability in search and online advertisingsmartphones, tablets, social networking, mobile music, and e-readers, while others like Apple and Google took the lead.

THE BENEFITS OF BEING A POPULAR CEO BRAND ONLINE

According to CEO.com’s 2013 Social CEO report, only 32% of top CEOs had at least one account on a social network. Some 68% had no social presence at all. CEOs like Tim Cook and Mark Zuckerberg have a significant social media presence, and it’s no surprised that they are more successful, boasting 97% employee approval ratings on Glassdoor.com.
When your employees love you online, you can guess that as an employer you will be provided more awards and top talent will be more driven to you than your competitors. When you amass loyal social followers and engage with them appropriately, your fans and your customers become your best marketers.
The mentions, comments, and shares you receive as a leader all support social signaling for SEO on the major search engines like Google, BING, and Yahoo. This will provide your company with a better chance at gaining a higher search engine optimization rank around your CEO and company names, leading to more leads and online sales.
Here are three ways you can help brand yourself like Mark Zuckerberg:

1. DEFINE YOUR PERSONAL BRAND POSITION

This is your individual market position, which you will then need to commit to as your company leader. Your position must include these elements:
  • Your overall statement of how you are different, yet better than your competitive CEO. What sets you apart? If you were to interview yourself, what would you honestly tell yourself about your top strengths and why you have earned the right to lead your company?
  • Your own personal mission statement as a leader and for what the company will deliver to its customers.

2. DEVELOP A PERSONAL BRAND COMMUNICATION STYLE

Create a communication standard that you can commit to time and again and perfect as you commit. Your communication style is what you, innately, are great at in terms of driving influence and action as a leader.
To uncover this, you need to assess and ask those that follow you around you where you excel. It may be as a speaker, a panelist, a writer, an interviewee, an analytical thought leader, a visionary, or someone with strong opinions, ideas, and experience in their industry.
Choosing your style in relation to online personal brand development is critical before you invest any time and money in the process.

3. DEFINE YOUR PERSONAL BRAND IMAGE

When defining your CEO image online, consider these elements:
  • Your image should be in line with your corporate culture. Even if you run or are a part of a small business, the culture is important to developing a brand.
  • Your personal brand image must suit the audience you are serving.
  • Your smile, gestures, tone of voice and writing style need to be authentic to who you are and support your need to make your audience comfortable.
  • A positive image and appearance is crucial to acceptance by the media. Don’t overdo it, though. It must be honest.
  • You need to determine, based on your culture, where you do business and what type of business you are in. In industries such as banking, a powerful persona may be in order; whereas in a technology company, perhaps a more relaxed presence is more suitable.
It is never too early for you to start assessing and building a personal online brand. As noted, there is plenty of room for you to take the lead as others ignore the obvious importance of a social CEO brand.
Take it one step at a time and do it right. Before you know it, your CEO brand will be synonymous with a strong position, style, and image and earning positive social sentiment, ultimately leading to new business.
Jasmine Sandler is a global keynote speaker, corporate trainer, author, and consultant in digital marketing and social selling for business-to-business professional services organizations. Sandler has more than 15 years of client experience in helping businesses drive positive online brand awareness, qualified lead generation, and sales.

courtesy of www.NakiaEvans.com