The Four Pillars of Business Success

Business success is built on a strong foundation and four pillars.  Just like any good structure, each of these is built strong and each is essential to the overall structure.

The four pillars of business success include:
--Pillar #1: Vision, Strategy & Implementation
--Pillar #2: Marketing
--Pillar #3: Operations
--Pillar #4: Products and Services: Creating Multiple Streams of Income   

All on a FOUNDATION of Life Balance/ Life Health.

Pillar # 1 • Vision, Strategy & Implementation: (I have found in all my work with clients that this is the best place to start.  What is the vision of the future?) Strategy is what gets you to that vision.  AND, Implementation -- This is where so many small businesses fall short.  Great ideas, great plans and lack of follow through.
 
Pillar #2 • Marketing: Dreaded by many but a cornerstone of all successful businesses.  Effective marketing is essential. As a small business you need a comprehensive marketing plan.  A plan that you can implement and a plan that produces consistent and reliable results.  Some of these components are:

Lead Generation Strategies
An effective follow-up system so that those leads convert to business
An effective web presence
Brand and Identity
And much, much more.

Pillar #3 • Operations:  Each business needs to have it's own unique way of doing business. It is part of your brand, part of who you are.  By creating operational systems you document that part of your business.  This in itself makes your business more valuable.  Even if you are a one person show you need to have operational systems.

Pillar # 4 • Products and Services: Your products and services are what make you a business.  Your products and services make your business.  It is vital to keep evaluating what you are offering and whether it is what your customers want.

The Foundation of it all is your work/life balance.  Creating a business that you love and one that fits into your lifestyle.  I will share with you some keys for building that balance into your business and into your life.  When you put all of these together and work on them each consistently you are able to build a strong and effective business.  Business success happens with work on the business and not just working in the business.  When you take the time to focus on the four pillars of business success you are more likely to increase your success.



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